7 things narcissists say and do that seem charming at first but are actually quite toxic

Narcissists can be incredibly charming—at first.

They know exactly what to say and do to win people over, making them seem confident, charismatic, and even generous.

But beneath the surface, their charm often hides manipulation and control. What initially feels like admiration or affection can quickly turn toxic.

Recognizing the subtle red flags early on can help you avoid falling into their trap.

Here are seven things narcissists say and do that seem charming at first but are actually quite harmful.

1) “You’re so special”

At first, it feels amazing to hear this. A narcissist will shower you with compliments, making you feel like you’re the most extraordinary person they’ve ever met.

This is called “love bombing“—an intense phase of admiration designed to draw you in quickly. It’s common in romantic relationships, but it also happens in friendships and professional settings.

The problem? It’s not genuine. Narcissists use excessive praise to gain your trust and make you dependent on their approval. Once they have you hooked, the dynamic shifts.

Soon enough, that endless admiration turns into criticism, control, or emotional withdrawal. The very same person who made you feel special will suddenly make you feel like you have to earn their affection all over again.

Real respect and appreciation are consistent—not a tool for manipulation.

2) “I just want what’s best for you”

I’ve always believed that true empowerment means taking responsibility for our own choices. But narcissists? They disguise control as concern.

When a narcissist tells you they “just want what’s best for you,” it might sound thoughtful at first. Who wouldn’t want someone looking out for them?

But over time, you’ll notice that their version of “what’s best” always seems to align with what benefits them. They’ll push their opinions onto you, dismiss your instincts, and make you doubt your own judgment.

The result? You start second-guessing yourself, relying on their approval instead of trusting your own path.

Real care supports your independence—it doesn’t strip it away. If someone is constantly making decisions for you under the guise of love or concern, it’s time to reclaim your own wisdom.

3) “No one else understands you like I do”

At first, this statement can feel deeply validating. A narcissist will position themselves as the only person who truly “gets” you, making you feel uniquely seen and understood.

But this isn’t about connection—it’s about isolation. By convincing you that no one else understands or supports you the way they do, they subtly start cutting you off from others.

Over time, you may find yourself second-guessing your relationships with friends, family, or colleagues, relying more and more on the narcissist’s version of reality.

This is a classic manipulation tactic designed to make you dependent on them for validation and support. But real connection doesn’t require isolating yourself—it encourages you to thrive in all areas of your life.

If you’ve ever felt trapped in a relationship where someone makes you doubt your own perspective, my video on imposter syndrome might help.

It explores why embracing self-doubt can actually lead to deeper self-awareness and empowerment, rather than relying on someone else’s approval.

YouTube video

At the end of the day, true understanding comes from within—not from someone who uses it as a tool for control.

4) “You’re too sensitive”

This phrase is a weapon. It’s used to dismiss your feelings, invalidate your experiences, and make you question your own reality.

Narcissists don’t take responsibility for the harm they cause. Instead of acknowledging how their words or actions affect you, they flip the script, making you feel like the problem.

They convince you that you’re overreacting, that your emotions are excessive, that you should just “toughen up.”

But here’s the truth: Sensitivity is not a flaw. It’s a sign of self-awareness, emotional depth, and the ability to connect with others in a meaningful way.

I believe in taking full responsibility for our lives, but that doesn’t mean tolerating mistreatment or gaslighting. Real empowerment comes from recognizing when someone is manipulating us into silence.

If someone makes you feel small for expressing your emotions, don’t shrink yourself to fit their comfort. Your feelings are real. Your experiences matter. And no one has the right to tell you otherwise.

5) “After everything I’ve done for you”

Narcissists don’t give freely. Every kind act, every favor, every moment of support comes with invisible strings attached.

At first, they may seem generous—helping you out, offering advice, making grand gestures. But eventually, they will call in their “debt.”

When you stand up for yourself, set a boundary, or do something they don’t like, they’ll remind you of all they’ve “sacrificed” for you.

This isn’t kindness. It’s control.

True generosity doesn’t demand repayment. Real relationships aren’t transactional. But narcissists see every interaction as a power play—one where you owe them for simply existing in their world.

I believe in aligning our decisions with our deepest values, including how we give and receive from others. Love, support, and friendship should never be used as leverage. If someone is keeping score in your relationship, it’s not a partnership—it’s a trap.

6) “I hate drama”

It sounds reasonable. After all, who wants unnecessary conflict?

But pay attention. The people who loudly claim to “hate drama” are often the ones creating it.

Narcissists use this phrase to dismiss any conversation that holds them accountable. The moment you bring up something they’ve done that hurt you, they’ll accuse you of being dramatic, overcomplicating things, or making a big deal out of nothing.

Meanwhile, they’re often the ones stirring tension behind the scenes—gossiping, manipulating, and playing people against each other.

The irony is that real emotional maturity isn’t about avoiding conflict—it’s about handling it with honesty and integrity.

I believe in embracing obstacles as opportunities for growth, and that includes difficult conversations. But narcissists don’t want growth; they want control.

If someone constantly shuts down meaningful discussions by blaming you for being “dramatic,” take a step back. Healthy relationships don’t require walking on eggshells to keep the peace.

7) “I’m just joking”

At first, it seems playful. A narcissist teases you, makes a sarcastic remark, or takes a jab at something personal. Maybe they criticize your appearance, mock your ambitions, or belittle your emotions—all with a smirk and a laugh.

And if you react? “Relax, I’m just joking.”

This phrase is a shield. It allows them to insult you while avoiding responsibility. If you call them out, you’re “too sensitive” or “can’t take a joke.” But real humor doesn’t make people feel small. Real jokes don’t need to be excused.

This kind of manipulation is subtle but damaging. Over time, it erodes your confidence and makes you question whether you’re overreacting. And that’s exactly what they want—because self-doubt makes you easier to control.

I believe in the power of creativity and authentic expression, but that doesn’t include tearing others down under the guise of humor.

Pay attention to how people joke with you. If their words leave you feeling diminished instead of uplifted, that’s not humor—it’s a tactic to keep you in your place.

The hidden cost of charm

Charm can be disarming. It draws us in, makes us feel special, and gives us a sense of connection. But when used by a narcissist, charm isn’t about warmth—it’s about control.

What makes their manipulation so dangerous is that it doesn’t always look like manipulation. It can feel like admiration, concern, humor, or even love. By the time the toxicity reveals itself, doubt and emotional exhaustion have already taken root.

But awareness is power. Once we recognize these subtle patterns, we regain the freedom to choose who we allow into our lives and on what terms.

Genuine relationships don’t leave you questioning your worth or walking on eggshells. Real connection is built on mutual respect, authenticity, and trust—not tactics designed to keep you in a cycle of self-doubt.

The next time someone seems too charming to be true, take a step back and look closer. True kindness doesn’t come with conditions—it simply exists.

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Justin Brown

Justin Brown is an entrepreneur and thought leader in personal development and digital media, with a foundation in education from The London School of Economics and The Australian National University. His deep insights are shared on his YouTube channel, JustinBrownVids, offering a rich blend of guidance on living a meaningful and purposeful life.

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