Better Earth, a leader in sustainable foodservice packaging solutions, announced its acquisition of Betterbin, a Software as a Service (SaaS) platform that optimizes recycling and composting education for consumers, retailers, and businesses. The acquisition bolsters Better Earth’s mission to create a regenerative circular economy by providing seamless, tech-driven solutions that improve compliance with solid waste regulations and meet local sustainability goals. With only around 5% of plastics currently being recycled in the United States, the need for smarter waste solutions is more urgent than ever.
Betterbin provides real-time, hyperlocal insights into available materials and what is accepted in local recycling and composting programs. It specializes in curating packaging materials and waste management data, providing consumers with clear instructions on how to dispose of packaging correctly. This expertise will support Better Earth’s mission to help restaurants and foodservice operators make informed packaging choices that comply with state and local regulations.
By preventing the purchase of non-compliant or non-recyclable packaging, Better Earth’s upcoming software will help businesses cut down on landfill waste, meet regulations, and offer consumers more sustainable end-of-life solutions for their packaging.
Acquisition enhances waste management solutions
“Technology introduces much-needed efficiency to the waste management process,” said Joseph Bild, CEO of Better Earth.
“By giving purchasing managers the tools to select products that are compostable or recyclable based on local regulations, we are driving systemic change in sustainability practices across the foodservice industry. This acquisition aligns perfectly with Better Earth’s mission to lead the way in social and environmental transparency.”
As a Certified B Corporation, Better Earth is committed to transparency, social and environmental leadership, and strengthening sustainability within the restaurant and foodservice industries. The acquisition enhances Better Earth’s ability to offer a full spectrum of sustainable packaging solutions, while integrating cutting-edge technology to optimize end-of-life recycling and composting practices.
“Compliance is often a complicated yet critical component of companies’ sustainability efforts,” said Michelle Goetsch, CEO of Betterbin. “By integrating our technology into Better Earth’s suite of solutions, we’re providing restaurants and foodservice operators with the first comprehensive tool for proactive compliance around packaging waste management. This will not only improve their environmental impact but also ensure clearer insights and timely compliance with evolving local and state waste management standards and regulations.”
Terms of the acquisition have not been disclosed.
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