Audio advertising is one of the oldest forms of modern marketing. The advent of the internet has only amplified and multiplied this communication channel. New forms of audio content, such as podcasts and streaming radio and music, have exponentially increased the audio marketplace and its marketing potential.
While the number of consumers tuning in to listen to audio content has never been greater, the ability for businesses — especially smaller companies — to access this audience has become more complicated and remains expensive.
Enter AudioGO. The self-service audio advertising platform is reinventing how small businesses can promote themselves on the airwaves. It is creating tools to improve accessibility, lower barriers to entry, and reinvent audio advertising in the process.
Podcasts and the Audio Advertising Struggle
There’s no question that audio content is popular right now. Formatting options, kinds of content, and overall interest are at all-time highs. In 2024, Edison Research reported that 67% of Americans had listened to a podcast at least once, while 34% had listened within the past week. That’s roughly equal to 100 million consumers tuning in weekly. In contrast, 67 million Americans tuned in for the highly anticipated presidential debate between Donald Trump and Kamala Harris.
While the audience is there, reaching them (or a portion of them) with an advertising message remains difficult. Unlike the debate, podcasting and audio streaming audiences are fractionalized. This makes it challenging to create ads and get them out in front of the people you want — which is where AudioGO’s revolutionary platform comes into the picture.
AudioGO’s Innovative Approach to Audio Advertising
Audio advertising requires several steps. A business, great or small, must:
- Create effective ads with compelling CTAs (calls to action).
- Identify and segment their ideal target audiences.
- Pay for those ads to go up at the right times.
- Analyzing what worked to improve future efforts.
AudioGO’s platform champions small businesses and those traditionally excluded from mainstream advertising by streamlining the audio ad lifecycle. Let’s look at the previous four steps and how AudioGO makes it easier for small business owners, in particular, to engage with them.
1. Creating Ads
You can’t set up an advertisement campaign without an ad — and you want that ad to be top quality if it’s going to stand out. However, small business owners don’t have the resources to create in-house studios or hire third-party agencies to create audio ads at a professional level.
AudioGO’s Ad Creative Suite addresses this problem. The collection of tools includes an in-platform capability to hire professional recordings of human voices. These cost $10 a piece and are delivered within 48 hours. Alternatively, an entrepreneur can use the platform’s free Synthetic Voice Ad tool, using text-to-speech technology to generate AI-voiced advertisements.
The tool also comes with a library of successful ads. These serve as inspiration to help business owners find their footing and create ads modeled on previous success.
2. Building Audiences
Small business owners often don’t have the depth of data or the time to parse through and identify highly targeted audiences. AudioGO has built-in options to help small business teams build segmented audiences as they go.
The platform has a variety of targeting options (over 500 of them!) that include:
- Geographic location.
- Demographics (like age or gender).
- Behavioral interests.
- Genre-based on content consumed.
- Time of day.
- Language spoken.
- Device used.
The platform also has predictive audience capabilities and can have ads play at a show or podcast’s beginning, middle, or end.
3. Tailoring to Budgets
AudioGO is designed with small businesses in mind. That means it doesn’t target massive, multi-thousand-dollar campaigns (although you can spend that much if you have the budget). Instead, it offers a highly flexible range of budgeting options.
You can hire a professional voice actor for $10 per ad or use free cutting-edge software. You can also launch campaigns for as little as $250. The best part is that, even if a brand starts small, it can increase its investment if the advertisement leads to growth.
4. Analyzing Data
AudioGO’s platform goes beyond ad creation and promotion. It also provides the data needed to refine and improve over time.
The platform’s dashboard has detailed reporting functions and provides various analytical data. This includes things like engagement rates or how an ad performs across different channels.
This allows small business owners to observe where they had success and where their money was best spent. They can also see where they didn’t get the results they were hoping for. This empowers them to redirect their marketing dollars toward audio advertisements that resonate, build brand awareness, generate leads, and otherwise hit CTA benchmarks.
AudioGO: Empowering Entrepreneurs Through Audio Advertising
Audio advertising isn’t new — and it isn’t going anywhere soon. AudioGO offers smaller businesses the chance to get in on the action as the audio advertising space continues to fill.
Its user-friendly features make creating, marketing, and analyzing audio campaigns easy and affordable. This results in greater accessibility and a leveling of the playing field, giving small business owners a chance to reach their target audiences as they shine out and spark growth.
Photo by Dmitry Demidov: Pexels
