March First Golf, a new company founded by Chris Jones and Prachi Mishra, plans to revolutionize the women’s golf apparel industry. They aim to introduce chic, comfortable, and affordable golf outfits that specifically cater to female players, following observations of neglect in investment towards women’s golf clothing.
Jones noted a prevalent opinion among female golfers: women’s golf attire is often just a smaller version of men’s wear. He stated that this diminishes the individuality and elegance of the female golfer and reinforces golf’s stereotype as a predominantly male sport.
Despite data from the National Golf Foundation showing a significant increase of women’s participation in golf, the industry’s investment in women’s gear has not followed suit. Between 2020 and 2022, women’s golf participation grew by an outstanding 15% compared to a marginal 2% increase for male participants, suggesting an increasing interest among women.
Ex-LPGA player Nicole Hage highlighted the gender disparity in sports attire as she shared disconcerting experiences of wearing men’s shirts during games.
Addressing women’s golf attire neglect
Brands typically prioritize male athletes, ignoring the unique requirements of female athletes and limiting their ability to perform optimally.
Addressing this market gap, March First Golf launched its first collection in June, targeting female golfers and delivering both stylish and functional attire. Their line of clothing promises sophistication, durability, and most importantly, comfort, introducing a seamless blend of fashion and comfort designed specifically for women.
March First Golf is rapidly building its reputation, providing a much-needed response to the demands of the growing women’s golf market. With several golf tournaments lined up, the founders eagerly anticipate seeing more golfers donning their designs and initiating a shift in perception towards women’s golf attire.
In their quest to transform the status quo, March First Golf used customer complaints about existing women’s golf clothing as the blueprint for their designs. They introduced an assortment of trendy, timeless clothes aimed at enhancing a woman’s body shape and performance through comfort, agility, and confidence. Thus, they are not only revolutionizing women’s golf wear but are also breaking down barriers and redefining how golf attire should empower its wearer.
