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Google invests in Danish climate start-up Again

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Danish Climate Investment

Google has invested in Again, a Danish climate tech start-up focused on turning industrial emissions into valuable resources. This move contributes to Google’s ongoing efforts in sustainable development and reducing carbon footprints.

Again, a Copenhagen-based start-up, has raised $43 million during a Series A funding round, backed by venture capitalists and HV Capital. The newly raised funds will be used to globally expand its innovative environmental solutions.

A portion of the funding will support further research into food and feed production using carbon dioxide as a major ingredient, aiming to kick-start operations by 2025 or 2026. This initiative leverages CO2 emissions—commonly viewed as detrimental to the environment—for a sustainable and efficient production process.

Again’s innovative process involves funneling CO2 into bioreactors filled with bacteria.

Google’s contribution to sustainable Danish start-up

These bacteria then convert the carbon into beneficial materials for crafting products like plastics, paints, and soap. This not only reduces the environmental impact of CO2 but also contributes to a circular economy.

The start-up offers an alternative to traditional refining processes, which are responsible for about 1.8 gigatons of carbon dioxide emissions and classified among the top three polluting industries globally. This alternative method aims to effect significant changes in counteracting pollution and climate change, promoting more sustainable industrial practices.

Again was founded in 2021 after a decade-long research undertaking, amassing nearly $100 million in funding, including backing from the European Union and venture capital supporters. The company’s focus is on developing sustainable energy solutions and harnessing renewable energy sources, placing them in a prime position to revolutionize the energy sector.

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Co-founders Torbjørn Jensen, Alex Nielsen, and investment partner Max Kufner are confident that their unique CO2 capturing and converting process sets them apart. This distinct approach can help decrease hazardous emissions while yielding valuable commodities, a significant stride in their industry.

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Emily Parker is the dynamic force behind a groundbreaking startup poised to disrupt the industry. As the founder and CEO, Emily's innovative vision and entrepreneurial spirit drive her company's success.