The Rights, a startup catering to the complex world of music issuance clearance, has successfully launched following effective trials with large music corporations.
The Rights offers an efficient solution for acquiring music issuance clearances, their purpose being to simplify the complex process and thereby increase legal music distribution.
The service was initially tested with big-name music corporations, with the results demonstrating the solution’s effectiveness. The aim of The Rights is to change the music industry by encouraging lawful dissemination of songs and reducing piracy.
The team behind The Rights, specialists in synchronization and licensing, raised their startup capital from various investors, entrepreneurs, and top-tier executives.
Simplifying music clearance with The Rights
Their main goal is to streamline the complex process of obtaining music licensing clearance, clearing the way for artists, producers, and content creators to become legally compliant with ease.
The Rights, in collaboration with blockchain-oriented company Dequency, has developed a platform to answer the increasing need for synch licensing from smaller entities. The platform facilitates large-scale licensing agreements, making them accessible to a wider range of businesses.
Founder and CEO Tres Williams has drawn comparisons between The Rights and production music libraries and one-stop catalogs, highlighting the advantages of The Rights, such as price flexibility, entity approval, and customized terms that protect commercial music’s value.
Williams, President Keatly Haldeman, and Chief Business Officer Scott Marshall have played pivotal roles in The Rights’ development. Their work has resulted in The Rights securing $7.5 million in investor funding from groups like Spyglass Media Group, Endeavor Entertainment, and Algorand.
The Rights has also issued a warning about potential risks from AI-led music generation to the synch licensing sector, noting that it could negatively impact the earnings of musicians and songwriters.
Haldeman finished by saying that there is an industry-wide need to streamline the clearance process, making it easier for both rights holders and licensees. This, he hopes, would foster growth and innovation within the industry as a whole.
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