The growing popularity and implementation of web conferencing services has changed business-to-business interactions. Particularly, the GOOD OLD days of small meeting rooms, auditoriums, large conference facilities and business travel have passed. Web conferencing has made it easy. If you want face-to-face interaction with your client or an employee who is sitting thousands of miles away, [...]
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There are billions (that’s right, billions) of people using social media, whether its Facebook, Twitter, Youtube, LinkedIn, you name it. How does a small business actually leverage this? Where should a small business start? Greg Tirico from Sage offers these three takeaways on social media in the video below: – There will always be [...]
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It seems that ‘mobility’ and ‘mobile marketing’ are some of the new buzzwords in business. Buzzwords will come and go, but the impact of mobile devices will not. As consumers and professionals become more accustomed to doing things on the go and to using mobile devices as primary computing tools, small businesses need to figure [...]
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With the direction online marketing is going, it’s no longer enough to have a presence. Small businesses must push their marketing message strategically, and then lure customers is through quality content and a quality message. Sounds tough, but it’s doable, and John Lawson of ColderIce offers these key takeaways in the video below: – Social [...]
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In this video below, Ramon Ray of Smallbiztechnology.com goes over the basics of cloud technology: what it is, what it can do for a small business, why a small business should make the switch to the cloud. He provides the definitions and examples that make it easier for a small business to understand what cloud [...]
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One of the things about my job is that I get to touch, taste, smell and use all kinds of great technology. One of the reasons I started “Ramon’s Taste of Tech” was to be able to SHOW you all the great technology I come across. In this latest edition of Ramon’s Taste of Tech I review [...]
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With the increasing prominence of smartphones and tablets, its highly likely that these tools are being used for business and personal reasons. Vijay Patel, manager of wireless data sales at Verizon Wireless, explains how mobile technology can be used to boost productivity and to grow the business. Here are the key takeaways from the video [...]
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Relationships are hard, and relationships with your customers aren’t any easier than a relationship with a friend, spouse, or family member. Tyler Garns, vice president of marketing with Infusionsoft, explains a few easy ways to keep those customer relationships going. Here are the key takeaways from the video below: – Automation is something that small [...]
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This week’s App of the Week is a little bit different. Instead of just featuring one app like we normally do, as part of the business relationship with Business on Main that we’re sharing, we are showcasing three different apps that lead to a better business. In the video below, Paul Hochman introduces Izup, an [...]
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One of the biggest challenges small businesses face is marketing effectively, and marketing in a way that grows and sustains the business. Kristy Campbell from Manta offers several pointers on how to evaluate your current marketing techniques, and make sure that what you are doing is effective. Main takeaways from the video below: – Consider [...]
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Smallbiztechnology.com, published by Ramon Ray, editor & technology evangelist educates small businesses how to strategically use technology as a tool to grow their businesses.