Sending out that first tweet or writing that first Facebook message can be exhilarating and exciting. You might be anxiously waiting at the edge of your seats wondering what will happen? How will people react to your posts? We tend to approach social media from an ego-serving perspective. In some ways, we can argue that [...]
Before you blink, another social network seems to pop up. Then, you see tons of articles on which social network is supposedly better than the other. Don’t waste your time on such articles. Here’s the formula to decipher which social networks you should be on: In a nutshell, if your target audience is on a [...]
Companies will have to start making decisions on social media for business sooner rather than later. Social media is on and it’s not going away on the digital tools we used (i.e. smartphones, laptops, and tablets). The question employers need to ask themselves is, “What Social Media mindsets do we incorporate company-wide to help our [...]
A website is a powerful marketing tool for businesses. Yet businesses are overwhelmed with options while unsure of the technologies needed inside a good website. I spoke with Jason Silvestri, co-founder of LightGates Studios about his insights on web design from both the perspective as a small business owner and through his product. Jason Silvestri [...]
So many people have mixed feelings about social media. Many people ask themselves, “why should I be doing social media? What’s the ROI in it?” But a lot of business owners forget to measure ROI on different levels for social media campaigns. One of my favorite social media cases is JasonSilvestri.com. For starters, Jason is [...]
Startwire is a great new website that is changing the way job searching takes place. Using Facebook Connect or LinkedIn’s API, Startwire helps you close the circle as you do your job search. It helps businesses see how the prospective candidate is connected to its company contacts as well. I had a chance to do [...]
As we surf the web, we all encounter web ads that claim to deliver thousands of twitter followers for you. For all you business brands out there, just stop and think for a moment. The goal is to not get lost in the mesmerizing numbers of twitter followers. The goal is for businesses to truly [...]
Over the past few years, Google tweaks its Gmail product every now and then with some great features. In Gmail’s early days, I would use it as my ‘online filing cabinet’ and backup all my documents on it. Then Google seamlessly integrated Google Docs into Gmail where documents can be uploaded, composed and shared with [...]
I had the pleasure of attending an event from Taste of Technology Business Series: Using Content and Creativity to Grow Your Business on April 20, 2011. The panel of speakers included Jon Gelberg of Blue Fountain Media, Arthur Germain of Communication Strategy Group, and Derrick Guest of Griot’s Roll Film Production and Services. Each of [...]
As I continue to pursue social media, I have become critical of my social media education. It takes a trained eye to understand what is a legitimate social media resource and what is not. Have you found yourself on a random blog reading a random blog post? How do you expect to know if what [...]
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Smallbiztechnology.com, published by Ramon Ray, editor & technology evangelist educates small businesses how to strategically use technology as a tool to grow their businesses.