Quick response codes, or QR codes, are the latest thing in mobile marketing. Scan a funky little square with your smartphone and instantly visit a website, subscribe to an email list, or download more information about an event or a business. They are great for getting people on the go and giving customers something quick [...]
Online privacy has been a big issue for individuals in the past few months, but how does the issue of online privacy affect small businesses? After all, small businesses are consumers too, and they are made up of individual consumers who are regularly making purchases, performing searches, and maintaining their social media profiles. Under current [...]
People have too much email these days. Even the best of us, those who try to add some sort of sanity to our inboxes, have a hard time every now than then (I try to keep mine below 50, which is very tough at the moment). As part of our business relationship with Business on [...]
There are billions (that’s right, billions) of people using social media, whether its Facebook, Twitter, Youtube, LinkedIn, you name it. How does a small business actually leverage this? Where should a small business start? Greg Tirico from Sage offers these three takeaways on social media in the video below: – There will always be [...]
With over 50 percent of professionals using a tablet or smartphone as their primary computing device in 2012, it’s important to recognize the vulnerabilities in using a public Wi-Fi network. Sure, the local coffee shop is incredibly convenient, but just how secure is the network and the information you’re transmitting? Business on Main offered three [...]
It seems that ‘mobility’ and ‘mobile marketing’ are some of the new buzzwords in business. Buzzwords will come and go, but the impact of mobile devices will not. As consumers and professionals become more accustomed to doing things on the go and to using mobile devices as primary computing tools, small businesses need to figure [...]
With the direction online marketing is going, it’s no longer enough to have a presence. Small businesses must push their marketing message strategically, and then lure customers is through quality content and a quality message. Sounds tough, but it’s doable, and John Lawson of ColderIce offers these key takeaways in the video below: – Social [...]
Content creation has evolved from traditional marketing techniques like brochures and catalogs to a wide array of digital media, ranging from blogs, web content, ebooks, white papers, and video. With over 2.5 billion searches happening daily on YouTube, small businesses would be smart to leverage video in some way. One of those ways is through [...]
In this video below, Ramon Ray of Smallbiztechnology.com goes over the basics of cloud technology: what it is, what it can do for a small business, why a small business should make the switch to the cloud. He provides the definitions and examples that make it easier for a small business to understand what cloud [...]
Smallbiztechnology.com, published by Ramon Ray, editor & technology evangelist educates small businesses how to strategically use technology as a tool to grow their businesses.