I receive a Staples newsletter about sales on Staples.com or in my local store.
I started receiving the newsletter when I joined Staples reward program.
When I received the email newsletter this morning, I was going to unsubscribe as I was receiving it too much. When I clicked unsubscribe, instead of being given the choice of only unsubscribing, Staples had an option for me to receive their email newsletter once every two weeks.
Pretty neat.
In teaching my online marketing class for growing businesses at the Adult School of Montclair, one thing I’ve been driving home is the importance of content – in fact that content is king and queen (thanks Ann Handley of MarketingPros).
However, what’s important to note is that while content is important TOO much content might not be great idea.
So, learn from Staples and consider the FREQUENCY of your content. When people unsubscribe give them the option of receiving your newsletter less frequently. They might like it but just not like to receive it as much as they are.
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