April 2, 2008

Think Buying Television Advertising Is Only For Big Companies? Nah...

I think we have to give a lot of credit to Google for opening up doors to small businesses that we never had before. Searching the Internet. Easy and free online document collaboration. Huge email storage space. I could go on.

Google brought us AdWords which made it easy and cheap for ANY business to purchase advertising online and specifically target it to one web site or many - and ONLY pay for the results.

Well in partnership with AditAll.com you can now create video advertisements for about $300 - $700 and display the advertising (added cost of paying for the advertising) on television networks. I'm not going to bore you with the details, you can check it out yourself. Let me know what you find out.

Creating an ad for broadcast distribution is simple. An advertiser selects a video clip for customization from AditAll’s extensive catalog of video assets and adds soundtracks, audio, narration and graphics. Payment and rights documentation are completed and the video is downloaded or routed through AditAll’s distribution system.

The TV functionality was recently tested and is currently being used by The Law Offices of David Aronstam in New York. The :15 second Aronstam broadcast spot is currently airing on Versus, Fox News, CNBC, Bloomberg, and ESPN News. The video ad is also running online.

tags: advertising | 0 comments