Campaigner- do more for your email marketing services
Skype Contest - How does your business use it?
March 18, 2008
Using Google Analytics to Monitor Email Campaigns
Email
Share:
Google Analytics, and for that matter any web analytics software is very good at helping you understand important trends in your web site. What web sites are referring visitors to you, what time they are coming, what are the most frequently accessed pages and more.
BtoB Marketing writes that Using Google Analytics, e-mail marketers can gain greater control over the effectiveness and cost-efficiency of each campaign, sending carefully targeted, relevant messages.
Using Google Analytics, combined with the intelligence in your email marketing software, such as Constant Contact, Vertical Response or iContact, you can design better email campaigns with better subject lines and overall copy writing.
If you can't measure what you are doing, continuing to do is is hard to justify.
tags:
email marketing
,
marketing
,
web site
|
0 comments
Recent Posts
- Online File Storage vs Local Server Storage: Monthly Fees, Simplicity, Direct Access to Files
- Why Palm Pre Could Boost Your Productivity And Bring Enjoyment To Your Cell Phone Use
- Is Your Website Mobile Friendly? Here's Some Tips To Help
- New Vendor Web Site: Websites.com - Full Of Information For Building Great Web Sites
- $440 Million In Fed Govt Printing Waste: What Lessons Can You Learn
- Click to Call: From Your Web Site To Their Phone: Low Cost. Increased Sales. Customer Insight.
- New Blog: Tips and Insight For The Location Independent Professional
- Peachtree 2010: Focus On Customers and Contacts
- TrialPay: Online Retailers Can Give Shoppers Powerful Incentives To Buy
- Managing Paper Documents: Better Workflow. More Time. Increased Productivity
Small Business Technology Executive video Series....uncut Bringing you the technology leaders behind your technology.
What is Smallbiztechnology.com?
Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized businesses.
Subscribe to the Smallbiztechnology RSS feed.
Join our Facebook Page.
Get cell phone Tweats (updates) via Twitter.
Post a comment