January 23, 2008

How Much Are Sales Leads Worth (To You?)

Jigsaw pioneered a marketplace wherein sales professionals can buy and sell sales leads. I think it's been overshadowed in the press by FaceBook and LInkedIn.

In a very interesting twist on Jigsaw, Salesconx has launched a new service where one posts the lead they need and attaches a price to it.

On the front page of this well designed site, as of 7:00am this morning, Allison Hodge of Morristown, NJ is looking for "Small to Medium sized businesses looking to reduce their medical insurance premiums.". The value of this lead is $75. Not bad.

I can't really see much value to FaceBook - it's cute, but not great for businesses. But for LinkedIn, JigSaw and now Salesconx, that help you pro-actively find new business, I see something pretty valuable.

There's only around 1,000 users on the service now. To be viable it's really going to have to quickly ramp up and attract thousands and thousands more.

Here's a bit more about how the service works.

Say you're a regional territory manager with three years or more experience, looking to expand your client base. Your numerous cold calls have not been successful. You join Salesconx http://www.salesconx.com for free, list the sales leads you need and offer $100 for introductions to your target customer base. Or, you can offer others referrals to your established contacts. "Warm introductions" provide a facilitated email introduction between the contact provider, the lead-seeker and the contact. Salesconx members must have at least three years sales or business experience and are interviewed by the firm's inside sales team, making members confident in the value of their introductions.

tags: facebook , jigsaw , leads , linkedin , sales , salesconx , social networking | 0 comments