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April 16, 2007
Best Buy for Business Wants Channel Partners
Every since Best Buy, bought Geek Squad and made it a part of Best Buy for Business, Best Buy has used its internal guys (I haven't seen gals but I'm sure there are some) to service small business customers.
These guys, in their white shirts, black pants and black ties are the foundation and bedrock of BBFB.
New BBFB chief David Hemler in a CRN story writes that Hemler does want to work with the channel.
Best Buy recently bought ISP Speakeasy, which will give Best Buy a huge foot print into the Internet services market.
Speakeasy's business is built using local consultants / resellers / solution providers. Best Buy can't ditch them, it's got to embrace and use them.
Currently many local consultants are already Best Buy partners through buying Best Buy products and using them in client implementations.
What could Best Buy do next?
It could tweak its program and follow the model of Circuit City, which uses local consultants to service its small business accounts.
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