February 20, 2007

Learning from NetSuite Customers and Ecommerce Champions

One thing I really like about NetSuite is that they frequently showcase their customers' successes with ecommerce. In a recent NetSuite press release they showcase five of these customers:

MOTIF Modern Living -- based in Kyle, Texas
Otter Products, LLC -- based in Fort Collins, Colorado
ProSoap.com -- based in Rockwall, Texas
Putters.com -- based in Algonquin, Illinois
Randall Scott Cycle Company -- based in Boulder, Colorado

One thing common with these sites, other than NetSuite as an ecommerce platform is great web site design.

What does this mean to you?

If you want to ensure your business GROWS online and is not just a stand by or a has-been it's so important that your entire business is connected. Sales, marketing, customer relations, inventory, fulfillment...all of it...must be completely integrated.

Here's how some of these companies are boosting their web site. Keep in mind, sure the companies are using NetSuite and refer to it, but look past this as the lessons YOU can learn:

"We increased our holiday Web orders by 100 percent year over year," said Randall Scott, president of Randall Scott Cycle Company. "We also increased our ROI substantially by using saved searches to create segments through NetSuite to send targeted customer newsletters. We were able to improve our efficiency and higher customer satisfaction by using NetSuite CRM to create and track issues with customers. Now, there is one central place for all customer service agents to update customer profiles."

One hallmark of Dell's business model has been LOW inventory. This keeps their costs low.

"NetSuite has made the transition into the ecommerce world possible for our small manufacturing company," said Billy Self, president of ProSoap. "Going direct to the end-users who really 'get their hands dirty' is possible thanks to our ecommerce platform. With NetSuite, ProSoap.com can keep very low inventory levels in both raw materials and finished goods, and still ship its customer orders within 24 hours."

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