January 30, 2007
Linked In: Does it Work or Not?
Some people swear by LinkedIn, others, like myself, don't think it's all its cracked up to be. John Jantsch of Duct Tape Marketing (who will be speaking at Small Business Summit 2007) asked about LinkedIn on his blog and received almost 40 replies. I'd highly suggest you read through these replies to evaluate LinkedIn for yourself.
Some people say that LinkedIn has indeed helped their business - especially if they've needed to find contacts at an organization.
What's worked best for me is email discussion lists, that are active. Out of these discussion lists you can "meet" people online, share your advise and receive advise from hundreds - thousands of other professionals.
Like any relationship building, it is so important that you GIVE and TAKE. Don't only blast information about your company to everyone. Instead SHARE information with the group and be known as one who has expertise in one or more areas.
Today someone suggested I have a look at their technology networking group - which I signed up with through meetup. Another networking service that facilitates face-to-face meetings.
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