September 28, 2006
Choosing the Right Domain Name
In "10 Web Site Musts" one of the points I make is the VITAL importance of web site domain names. Maybe the name of your law firm is - Donald, Rifken, Hakim & Partners and this is the name you have gone with since World War I. However, online - you really don't want the web address to be donaldrifkenhakim.com - it's too long and too confusing.
Imagine you get on Oprah and have to say that name? Or can you imagine the web address scrolling in the bottom of a CNN screen as you are being interviewed about something?
Instead make sure you have a domain name that's EASY to type, easy to remember and just easy overall.
There's some great tips at SEOmoz blog which gives the following list:
Describe Your Content
Keep it Short
Static is the Way & the Light
Descriptives are Better than Numbers
Keywords Never Hurt
Subdomains Aren't the Answer
Fewer Folders
Hyphens Separate Best
Stick with Conventions
Don't be Case Sensitive
Don't Append Extraneous Data
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