August 8, 2006
When a Podcast is NOT a Podcast
The Small Business Administration issued a press release that they've started a podcast on their web site. While at first I was applauding the US Governments latest technology initiative for small businesses, their "podcast" is not really a "podcast". Anita Campbell of Small Business Trends tells us why.
Her three tips are:
- DON'T forget to offer your audio recordings in MP3 format.
- DO offer a transcript of the recording, or at the very least offer some text that hits the highlights of the audio recording.
- DON'T forget to offer an RSS feed in which your podcasts are enclosed.
Should you podcast? Sure (well think about it and consider what added value it could give you). But if you decide to podcast, create a web site, start a blog, launch a newsletter - do it right.
Do some reading on the subject before you start and then work with a professional to help you.
Get Small Business Technology Report
Via Email Every Tuesday
What is Smallbiztechnology.com?
Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized busineses.
Subscribe to the Smallbiztechnology feed.
Recent Posts
- Pay-Per-Click Advertising for Peanuts
- Downloading Microsoft Windows Updates Can Be Bad For Your Health
- Time is Money. How Are You Tracking Yours?
- Are You Collaborating Creatively?
- When Technology Embarrasses Us! :)
- Is Online Marketing Confusing You?
- Email Marketing Providers: How to Choose
- Can Social Networking Improve Internal Collaboration?
- Is 1.5 TeraBytes of Storage Too Much?
- Should Your Face Be On Your Web Site?
Join our Facebook group
The Third Annual Small Business Summit 2008 was a smashing success. Check out the Summit site for what you missed. See the 2008 Summit presentations, video and photos!
Post a comment