August 8, 2006

Live Chat on Retail Web Sites is Growing

When you walk into any decent retail store - a clerk will often ask, "May I help you?" If you say yes, the clerk, will guide you to the product you need and even tell you about products you didn't know you needed. Live chat is not new and has been around for years, however, more and more retailers are using it quite successfully and with more intelligence and features.

Why? Online retailers know that when customers come to their web site to shop, if they can get help they'll often buy more.

The NY Times writes Lands¬? End, which has been offering customer-initiated live chats on its Web site for years, has recently begun to engage customers after they click on multiple items on the site. Last week, for instance, a shopper who viewed several women¬?s T-shirts on LandsEnd.com was likely to get a pop-up window with a woman¬?s face and the message, ¬?A Lands¬? End online shopping assistant is standing by.¬? Beside the woman¬?s image was a text box reading, ¬?Welcome to Lands¬? End. Would you like assistance completing your order today? Click here to chat with a shopping assistant.¬?

If you want to boost sales online I would HIGHLY suggest you try out a live chat service for your online customers. Go the extra step and see if you should cheavatar an avator from Oddcast.

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