August 9, 2006
Google Check Out A Winner with Online Merchants
Google recently launched a new online payment tool, Google Checkout, to help its AdWords customers more easily sell the things they are advertising. When a potential customer sees the Google Check Out symbol they can easily buy from the merchant. One huge benefit for merchants and buyers is the ease of the checkout process. Google's web site reads Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. When your store accepts Google Checkout, your customers needn't be among them. The purchasing information of every Checkout user is stored in a single account, so they can buy from you by simply providing their username and password.
Small Business Computing spoke with several checkout merchants and writes Google Checkout is getting rave reviews from e-commerce vendors and industry watchers who advise merchants to get in the express lane and sign up now.
There's nothing more forlorn to the online seller than the thought of orphaned shopping carts, abandoned at the critical point-of-sale, filled with items and left in the ether with no explanation.
Google Checkout makes online shopping easy by providing a single login to buy across the Web and by identifying secure places to shop within search result ads. This identification comes in the form of a Google Checkout badge, appearing on all sites using the service, designed so shoppers can quickly find and recognize those Google Checkout sites.
Like most small business owners, you're busy, and you likely scribbled "check out Google Checkout" on your list of "things to do" when first you heard about it.
We spoke to some "early adopters" already using Checkout: a merchant, Skates.com, an e-commerce software company, Volusion, and technology consultant Nick Temple, who is among the first to write a tutorial on the topic, called Google Checkout Secrets.
They say Checkout is easy to integrate, works seamlessly, decreases shopping-cart-abandonment and can pare down the amount of money you spend on transactions.
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