July 14, 2006

NFIB: Eleven Ways You Can Engage Visitors

I was speaking to an executive of a major web host yesterday and speaking with them about why web sites are SO IMPORTANT for small businesses.

1. Many businesses still have "brochure" style web sites that are old and useless for the most part

2. Web sites are not working hard enough but need to do more FOR customers.

I've got my own 10 Web Site Musts for Business Class Web Sites but the National Federation of Independent Business has theirs too. It focuses on how to improve the content of your web site:

The points are:

Make your content accessible.
Make your content complete.
Make your content fast.
Make your content interactive.
Make your content inviting.
Make your content networked.
Make your content organized.
Make your content personal.
Make your content relevant.
Make your content simple.
Make your content timely.

Read details about each point here.

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