June 13, 2006

Get Found on the net - Building the Web site is Easy

Building a web site is one of the easiest things you can do - there are so many options. Check out 10 Web Site Musts.

The hard part of the overall web site development process is making your web site known - getting it found by search engines so the larger online world can find you via popular search engines.

Two of the best things you can do is to a) offer great content b) have other sites link to yours.

USA Today writes Jennifer Boulden spends hours a day trying to woo online users to her idealbite.com website.

The site, which offers sponsored tips on eco-living, is the top listing at Internet search engine Google when her company name is searched. But she knows that isn't enough to stand out. She wants to be found in other search categories, like Green Living Tips and Healthy Living.

Sure, she could buy her way to the top, with sponsored, pay-per-click search ads on Google. But as a young company with just four employees, she'd rather devote her resources to free listings.

So she works other parts of the Web. She knows that the footprints she leaves in places such as MySpace and Craigslist help her main goal: getting her site to rise in Google, which so dominates Internet search that it had a 59% share of searches in May, according to market tracker Hitwise. Google attracts nearly 100 million visitors a month.

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