May 9, 2006

When Investing in Marketing Don't Use Your Gut Instinct - Have a Marketing Plan

Palo Alto Software released Marketing Plan Pro v.9, which according to the software vendor is a combination of the former Standard and Premier versions of Marketing Plan Pro. The new edition is offered as one comprehensive package with five unique outlines and a new focus on ROI calculators for media spending and strategy implementation designed to meet all of the needs of any marketer.

Marketing is NOT easy to do. There is word of mouth, radio, web, email, TV and so many more options - how can a busy and NOT experienced small business owner know how to maximize their marketing budget and even better implement a ZERO budget strategy?

Marketing Plan Pro v. 9 offers a fully reorganized plan outline including
new topics, color charts, professional tables and improved formatting
designed to keep its user focused on implementing a winning marketing plan.
Palo Alto Software enlisted the help of industry marketing experts to
provide marketers with everything needed to produce, implement and track a
marketing plan to completion.

New features include:

Five Unique Outline Types Match the Plan to Your Needs:
Create the type of plan that you need for your particular planning
situation. Whether you are launching a new product or preparing a market
summary for your team, Marketing Plan Pro creates the professional documents
you need.

* Complete Marketing Plan
* Sales Plan
* Strategic Marketing Plan
* Implementation Plan
* Financial Plan

More Reporting Options

Marketing Plan Pro now includes the option for two full years of monthly
financial reporting and an option for quarterly reports. Present your
marketing plan your way with built-in flexibility.

New Tables

Includes tables and topics to help you implement you plan. New tables include:

* Customer Lifetime Value
* ROI Calculators
* Sales Pipeline
* Target Market Messaging
* Sales Account Plan

Automatic Charts

Marketing Plan Pro includes over 90 colorful 3-D charts that help your
marketing plan shine. Charts for tracking milestones, sales, and expense
breakdowns make it easy to track results and implement your plan.

Sample Plan Browser

Open a sample marketing plan and view the Plan Setup summary to see if it's
a good match for your business. You can then make specific changes to the
sample plan in order to tailor the marketing plan for your particular
business needs, goals and objectives. Marketing Plan Pro includes over 70
professional marketing plans to make getting started easy.

Palo Alto Software is also including free with Marketing Plan Pro, a copy of
the book ≥The 22 Immutable Laws of Branding≤ by Al and Laura Reis- two of
the worldπs best-known marketing strategists.

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