May 25, 2006
MySpace for Small Businesses - What a Joke!!!!
Fortune Magazine writes that MySpace is a good tool for small businesses (entrepreneurs). Maybe the one case Fortune mentions is a success on MySpace but for the most part I simply don't see MySpace being for small businesses.
Anita Campbell of Small Business Trends gives a blow by blow account about why its NOT for small businesses.
Anita writes I suppose that¬?s true if (1) you run a business that caters to teens and early twenty-somethings and you want to advertise to reach them, especially anything music- or film-related, or (2) you typically do your sales prospecting and business networking in the Personals section of the newspaper.
Call me skeptical, but I just don't see wide appeal among small businesses for using MySpace.
Just to try it out, I went over to MySpace and spent some time surfing. My initial impression and my impression still - is that MySpace is a gigantic Personals website with blogging capabilities superimposed on it. While that may be a useful promotional venue for a limited few businesses, it will not be useful to the majority of small businesses.
If you want to build your business online, stick to BUSINESS FOCUSED media, not "hip-chick-consumer" focused networking sites. I must say though, if you are trying to reach teens OF COURSE go where your customers are. But if you are selling to other businesses - then MTV's Teen Chat area is NOT for your business.
Get Small Business Technology Report
Via Email Every Tuesday
What is Smallbiztechnology.com?
Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized busineses.
Subscribe to the Smallbiztechnology feed.
Recent Posts
- Windows Home Server - For Home Based Businesses With Small Networks
- LinkedIn: It's Much More Powerful Than You Think
- Is Email Keeping You Down. An IBMer Skips Email for Social Tools
- Keep Your Laptop Bagged At the Airport: NEW TSA Rules
- As Gas Goe$ Up, Use Technology To Communicate
- Why Open Source Works, Tech Partners Are Essential and ERP Is a Must
- Data Ownership, Access and Location. It's A Mystery.
- Are Your Files and Emails Secure Enough?
- SaaS Spells Relief for Small Business
- Email Marketing: Why More Of You Don't Do It
The Third Annual Small Business Summit 2008 was a smashing success. Check out the Summit site for what you missed. See the 2008 Summit presentations, video and photos!
Post a comment