April 21, 2006

Book Review: Putt's Law and the Successful Technocrat: How to Win in the Information Age

"Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand." ñPutt's Law

Wiley has a new book out - seems very interesting. Their press release reads: Success in the technology industry requires walking a fine line between management skill and technical knowledge. For every Microsoft and Google, there is a WorldCom, where innovations in accounting outpaced those in technology, or a failed Internet start-up, where the business plans and technologies failed to meet the needs of customers.

Although this book is not directly related to a small business technology issue, I think you'll learn something.

Addressing the specific problems facing organizations that deal with modern technology, "Putt's Law and the Successful Technocrat: How to Win in the Information Age" (Wiley-IEEE Press; April 2006; $24.95; 171 Pages; Cloth; 0-471-71422-4;) offers a life preserver to any technocrat who wants to avoid career oblivion and get ahead. The book is much more than a humorous satire. Ambitious technocrats who study and follow the lessons contained in this book will laugh oftenóespecially on the way to the bank!

Bright, lively, and very funny, "Putt's Law and the Successful Technocrat: How to Win in the Information Age" is an insightful book that reflects the author's deep understanding of the real world of technology.

The book follows the fictional business careers of two vastly different individuals in industry. By comparing and contrasting their amusing experiences, business styles, successes, and failures, the author comprises a series of laws to guide readers through the difficult world of technology corporations. Bright, lively, and very funny, Putt's Law and the Successful Technocrat uses satire to highlight the author's deep understanding of the real world of technology.

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