March 14, 2006

Lenovo Changes and Upgrades Its Resellers Program

Resellers are the foundation of many sales for technology vendors. Sure, some vendors do quite well with a direct model but many vendors know that a 100% direct model is not a perfect solution. Today Lenovo announced its revamped program for its resllers.

The program is made up of two levels - the Lenovo Business Partner level and the Premium level. The Business Partner level is for partners selling Lenovo products, including the recently announced Lenovo-branded desktop and notebook models targeted at small businesses. The Premium level is for partners who invest in developing their skills and growing their Lenovo revenue. Premium level partners are eligible for incremental rewards as well as additional sales opportunities, lead generation, enhanced demo discounts or co-marketing dollars. Both levels benefit from Lenovo's expanded product line targeted to small businesses and enhanced ThinkVantage Technologies, which enable partners to offer expanded services and more solutions for new and existing customers.

The Lenovo Partner Network offers new and redesigned offerings with improved sales tools for faster and easier price quotes; new demand generation tools with building blocks and more aggressive product and solution messaging; an enhanced Technology Access Program; and a broader product portfolio of industry-leading PC technology that partners can rely on to grow their customer base. The company plans to address the unique, dynamic and flexible requirements of serving the SMB market with the
worldwide introduction of the transactional business model.

Get more information here.

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