January 18, 2006

Boost Sales: Click To Call. Don't HIDE Your Telephone Number

If you want to boost your online sales, make it as easy as possible for customers to talk with you on the phone if they want - when they are ready to purchase or simply have a question. There's maturing technologies that make it easy for cost-per-click advertising and/or for an online shopper to input their telephone number into an online form and be connected to the online retailer.

If you are looking for ways to offer better and better customer service online "click to call" technologies can be a huge asset. Because your business is online does not mean that customers don't

The Washington Post writes Web sites that once pinched service pennies by hiding their phone numbers on hard-to-find Web pages are increasingly doing the opposite -- flashing prominent "click to call" buttons on their Web sites, inviting shoppers to pick up the phone and call them.

The telephone is insinuating itself more deeply into Web commerce, thanks to the way Internet telephony is lowering calling costs at a time when Web merchants are realizing they can boost sales by injecting a human voice into the sale of big-ticket items.

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