November 10, 2005
Before You Spam Your Customers: Think & Stop
Cnet writes about what one social networking web site did to increase users, only to find that it angered many. When sending email to customers there is a find line between "marketing" to customers and "spamming" customers.
Cnet writes The one-time hot spot dug deep into its network to pull out the e-mail addresses of people who didn't initially respond to friends' invites to join the online social network a year or more ago. The e-mails implied they were coming from a friend when, in fact, they were being sent by the company.
The e-mails, which went out during the last two weeks, show just how tough the competition is getting for Friendster as it battles growing online giant MySpace.com.
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