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August 31, 2005

Newsletters vs Blogs: Newsletters Win

Blogs have been getting a LOT of attention over the past several weeks as the hottest communication media for business. Blogs, periodic posts to web sites using tools like Blogger.com (which I use), TypePad or one of the tools from AOL or MSN, are great communication tools and help you get higher search engine rankings.

HOWEVER, from what I can tell, newsletters are still preferred by businesses. I suspended by own newsletter, Small Business Technology Report, for several weeks and when I published it yesterday the response from my audience was amazing (comments, click throughs to smallbiztechnology.com and etc).

My advise to you. Do a blog and have RSS feeds but not at the expense of a newsletter.

I use ConstantContact

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