June 20, 2005

The Battle for SMB Content - SmartOnline and Allbusiness.com

SMB content/tool web sites SmartOnline and Allbusiness.com (and I guess a few others) appear to be in a battle to provide tools and content to web sites such as Business Week, New York Enterprise Report and a boat load of others.

The key for these web sites is to sell their services to the audiences of their partners. The partners pay for the value added services or the partner and content/service provider share services.

Today's Allbusiness.com press release reads "The addition of AllBusiness.com articles to the BusinessWeek Online site provides information from one of the pre-eminent providers of resources to the small business market," said Peggy White, vice resident and general manager of BusinessWeek Online. "We believe this rich content will be a valuable resource to small business owners and those looking to jump into business ownership."

"AllBusiness.com is pleased to enter into this alliance with BusinessWeek Online as it allows us to continue to provide businesses with our critically acclaimed content through one of the best brands on the Internet," said Peter Horan, chief executive officer of AllBusiness.com. We also are very excited to have BusinessWeek Online as a partner as our goals are consistent: to help entrepreneurs and small businesses succeed."

AllBusiness.com's partnership with BusinessWeek marks another important development for the online media company. AllBusiness.com content is already included throughout some of the best sites on the Web, including Yahoo!, About.com, a division of the New York Times Company, and SFgate.com, a division of Hearst Communications.

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