May 13, 2005

Is Your Web Site: Customer Focused? If Not It Will Fail!

When I speak about Building Business Class Web Sites the main thing I stress is how important it is to have one's web site CUSTOMER focused and not focused on yourself.

Maybe you have a shoe company and thank that shoe X10 is so hot and should be promoted. What if instead customers are interested in your accessory line. Are you going to be "me" focused and push shoes or listen to your customers and give more focus to accessories?

If you want your web site to succeed. I HIGHLY suggest you buy Call To Action

Bryan Eisenberg and Jeffrey Eisenberg of FutureNow Inc. write If you talk too much about yourself on your website, your online visitors will click away -- never stopping to take the action that you want them to take.

But it's easy to fix. A new book quickly gaining speed on the bestsellers lists explains a unique tool called the WeWe Test that shows just how "customer-centered" your website is. The test compares the number of customer- oriented words in your site (you, your, etc.) to the number of self or company-referential words (we, our, I, me, etc).

"There wasn't a tool you could use to evaluate your site with respect to customer focus, so we invented one ourselves," says Bryan Eisenberg, who co- authored the new book "Call To Action" with his brother Jeffrey. "It's proven very useful to the website owners that we help in our business."

According to the Eisenbergs, online visitors can tell where your focus is, just by the words you use. If you talk to your prospects about their wants and needs -- and how you'll to satisfy them -- they'll stick around longer. Obviously, using the words "you" and "your" goes hand-in-hand with this.

But if you're rambling on and on about yourself, using words like "my" or "we" or "our" repeatedly, you're like the self-centered guest at a party. People will flee from you as quickly as they can.

"That's where the WeWe Test comes in," says Bryan Eisenberg. "It's obviously not a perfect tool. There are lots of other variables. But even having a rough idea about how 'customer-centered' your site is and then tweaking your words even a little bit can improve your sales dramatically."

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