April 8, 2005

Why Dell Continues To Grow

While many of its competitors are facing various problems Dell continues to smoothly execute and find room for even more growth.

The Associated Press writes Round Rock, Texas-based Dell predicted that revenue will grow from $49 billion to $80 billion over the next three to four years. Analysts expect the company to post sales of $57.46 billion this year, $66.11 billion the next and $75.63 billion in fiscal 2008.

There's no secret to Dell's growth, it's all there for anyone to read but VERY hard to copy.

a) know your customers
b) cut out every bit of waste and inefficiency in product fulfillment

Dell recently started selling, unbranded computers to VARs to resell. Dell recently stopped selling them. Why? It knows to the minute what is selling and what is not. What is not selling - gets cut.

This is an example of why Dell succeeeds, it only sells those things that sell. Sounds simple, right? But many of its competitors can't move this fast and have no clue about their inventory like Dell does.

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