January 7, 2005
IBM knows how to advertise: SOLUTIONS
There are many advertisements that focus on the technology of a company instead of the solution. These advertisements are "ok" but do not help potential customers understand what the vendor's technology can do for them. What particular SOLUTION it provides to THEM.
Reuters writes Six new IBM television commercials feature a "help desk" where attendants solve real-life problems rather than rewiring or starting up an actual computer, evoking the company's move into a services and consulting role from purely technology.
"We wanted to show that we're not just talking about technology for technology's sake... but things that affect not only business but the world and society at large," said Deirdre Bigley, IBM's vice president of worldwide advertising.
Get Small Business Technology Report
Via Email Every Tuesday
What is Smallbiztechnology.com?
Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized busineses.
Subscribe to the Smallbiztechnology feed.
Recent Posts
- Online Marketing: Are Your Campaigns Under Control?
- Making the Move to a New Web Host Provider
- Online Backup So Many Viable Choices. Which One Is For You?
- Windows Home Server - For Home Based Businesses With Small Networks
- LinkedIn: It's Much More Powerful Than You Think
- Is Email Keeping You Down. An IBMer Skips Email for Social Tools
- Keep Your Laptop Bagged At the Airport: NEW TSA Rules
- As Gas Goe$ Up, Use Technology To Communicate
- Why Open Source Works, Tech Partners Are Essential and ERP Is a Must
- Data Ownership, Access and Location. It's A Mystery.
The Third Annual Small Business Summit 2008 was a smashing success. Check out the Summit site for what you missed. See the 2008 Summit presentations, video and photos!
Post a comment