November 4, 2004
COVAD: Educating Businesses about VOIP
Thanks to Vonage's carpet bomb advertising about VOIP more and more consumers and businesses know about VOIP. They know how low cost and feature rich it can be. More and more companies such as Cisco, 3COM, AT&T and so many others are selling VOIP solutions to businesses.
Covad is launching a very graphic rich (see below) direct mail campaign to get more businesses to switch their phone systems to a Covad VOIP solution.
It's web site, GoCovadVOIP links to a feature rich web site full of case studies and extensive content about VOIP.
Yesterday the WSJ interview Vonage about their advertising. So far Vonage has advertised primarily online. But now Vonage will spend more money in traditional offline campaigns to better match its rivals - such as AT&T
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