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August 25, 2004

When Windows Breaks - Call IBM

IBM is bent on putting value added features into its notebooks - something htat other vendors just can't match.

Forbes writes You're on a road trip using a notebook PC to keep in touch with the home office. Maybe there's a PowerPoint presentation on it and a valuable spreadsheet containing customer information. Maybe there are also contracts for the dozen deals you're currently trying to nail down.

Then the unthinkable happens. Perhaps it's a virus, a worm, corrupted data. It doesn't matter what it is. All you know is that the blankety-blank notebook simply won't start up as it should. The start screen to Microsoft's (nasdaq: MSFT - news - people ) Windows doesn't show up when the power is turned on. The machine powers up, but because it won't start up properly, it's otherwise useless. And without access to the data stored on the hard drive, you're in a lot of blankety-blank trouble.

Soon desperation sets in. That data has got to be retrieved, and you'll do whatever it takes to get it out of that hard drive. You'll drive across town, pay any fee, even sign away your company stock options to make this nightmare go away.

If the laptop happens to be a fairly recent IBM Thinkpad, you may not have to do any of those things. Just power it up and press the blue button on the keyboard. IBM (nyse: IBM - news - people ) has created a brilliant emergency feature for its notebooks and desktop machines called IBM Rescue and Recovery with Rapid Restore. If you're lucky, you'll never see how good it is at handling the nightmare of PC failure. But if you find yourself in the midst of a data emergency, you'll be in good hands.

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