August 20, 2004

Online marketing from the WSJ

For the many of you who are just starting to get into online marketing, there's so much to learn. Traditional marketing and advertising such as Yellow Pages, TV, Radio and Print ads is one way. But online advertising often costs less and offers a more targeted approach.

The Wall Street Journal's Startup Journal has an article by SMB journalist Joe Connolly who writes :

How do you increase hits to your Web site?

The question was one of the main topics at a recent marketing seminar for small-business owners.

The owner of a windows-and-siding business says he pays $30 a hit for leads from one site. The highly targeted leads are worth the expense, he says.

Also try to arrange for free links to your Web site from other sites that are similar to yours.

Once you've increased your Web traffic, consider offering new services to keep customers coming back.

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