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August 9, 2004

Local searches for the global Internet

We've been hearing quite a bit about the growth of local searches by search engines. For those searching, no longer is our local option only the yellow pages. For local merchants this is more of a reason why having a web page is a MUST. Even if just a one page, "brochure" web site.

If you are looking for local sources, I'd really suggest you check out the local versions of search engines like Goolge, MNS and Yahoo, but also still do a check with the yellow pages to see which listing is more comprehensive. I use BigYellow.com for my yellow page searches.

The Washington Post writes Yahoo has given its local service a facelift -- but instead of looking younger, this site looks older and wiser.

The Web giant rolled out a search page last week at the address that once hosted its city guides (local.yahoo.com). The new Yahoo Local enables you to look for a business or service by typing in a business description and a street address, Zip code or just a city name.

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