August 23, 2004
Cisco, Microsoft step up small-business push
Cnet writes On Monday, Cisco announced a new software product that will link its voice over Internet protocol products with Microsoft's customer relationship management (CRM) software.
The product, called, Communications Connector, was developed with technical assistance from Microsoft. It builds on a partnership in the small- and midsize-business (SMB) market that the two companies announced last February.
CRM software, which helps companies manage customer relationships more efficiently, has typically been used by large businesses. According to The Yankee Group, only about 20 percent to 25 percent of small and midsize companies use CRM software.
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