July 20, 2004
Technology Magazines are coming back
Cnet/NY Times writes The entire category [of technology magazines] is much smaller now. ECompany Now, owned by Time, was combined with Business 2.0; Red Herring and The Industry Standard went out of business; Fast Company continues to struggle, while Wired has broadened into a magazine about science and culture that is gaining new traction with advertisers, its ad pages up almost 6 percent so far this year. And the tendency to lionize the next big idea has been tempered by the last go-round.
Many journalists who accepted the new math of the new economy in the same way as some of the people they covered were left feeling chastened. As a result, even as Amazon has ground its way to profitability and Google demonstrated that there is the gold of newly offered shares in search technology, much of the coverage is ripe with skepticism.
"My current feeling is that some of the really great stuff that is going on out here tends to be underplayed," said Josh Quittner, editor of Business 2.0. "Because the profession was lambasted for cheerleading, coverage is now focused on debunking." Ad pages at Business 2.0 are up 17 percent in the first six months of this year from the first half of 2003.
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