July 28, 2004
Microsoft finds out what business owners really want
Warrillow Weekly writes Every business owner is short on resources. They won't buy something they don't need or can't use just because of an expensive incentive. They certainly don't upgrade software if they think what they have is "good enough." They will get excited, however, if you can help them gain more value from an investment.
Microsoft Canada Co. Small Business marketers knew that communicating the benefits of the new Microsoft Office Small Business Edition 2003 would be a challenge, particularly on a small marketing budget. The solution was a practical offer that generated immediate incremental value for the business owner.
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