June 24, 2004

CeBIT America Announces Strong Vendor Commitment for 2005 Event

All Comdex 2004 has been cancelled, another tech trade show, CeBit wants us all to know that IT is doing just fine thank you.

Just one month after the second annual CeBIT America conference and exhibition, the premier information and communications technology (ICT) event for the enterprise business marketplace, CeBIT show management announced strong vendor commitment for its June 2005 event.

"In 2003, the focus was on introducing the concept of a dedicated Enterprise IT event. It is clear that this model has gained traction with the industry," stated Mark Dineen, Managing Director of CeBIT America. "2004 participants included leading industry vendors such as Hewlett-Packard, MCI, NEC Solutions America, Microsoft, PeopleSoft, Siebel Systems and Exact Software, many of whom have already reserved exhibit space for 2005." The immediate reservations for the 2005 show are significantly higher than in the previous year.

Exhibitors expressed their approval of last month's event. Beth Lacombe Shafer of Hewlett-Packard said, "The show is excellent for HP, and we are getting excellent qualified attendees and quality leads." Dan Wensley of Net Integration Technologies Inc., a developer of Linux-based server operating systems, said the show "went very well for us," and he reports to have gathered over 2,200 leads during the three day event.

Heather Kline of Websense Inc., a leading provider of Employee Internet Management (EIM) solutions stated, "We are reaching the kind of qualified people we don't reach at other shows. We are most pleased with the quality of the press, which alone is worth exhibiting at CeBIT America." Ms. Kline added that Websense had exceeded its goal of gathering leads on-site by 40 percent.

CeBIT America Enterprise IT 2005 will be held at the Javits Center in New York, June 28-30. Said Dineen, "This strong response from the vendor community underscores the value proposition of enterprise technology focused events, especially in the New York marketplace. Our strategy remains sound despite some developments elsewhere in the industry, such as the unfortunate postponement of COMDEX."

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