June 16, 2004
Barriers to web sites (like registration) make customers angry
The next time you consider making customers "register" to visit your web site consider this report from CNN Imagine if a trip to the corner newsstand required handing over your name, address, age, and income to the cashier before you could pick up the daily newspaper.
That's close to the experience of many online readers, who must complete registration forms with various kinds of personal data before seeing their virtual newspaper.
The requirement has irked some readers and privacy advocates, led to the creation of Web sites to foil the system, and could be failing to provide the solid demographic information that the system was intended to capture. (full story)
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