May 20, 2004
Web sites are for EVERY business - even farmers
The IS NOT just for hi-tech geeks. But "old fashioned" farming and ANY business, can benefit from using the Internet.
USA Today writes Royal Oak Farm Orchard in Harvard, Ill., offers old-fashioned fun for the family. But the "U-pick" apple and peach orchard wouldn't draw as many visitors without the newfangled Internet
"We've found that, at least for what I would call the agritourism business, the Web site is a necessity," said Dennis Norton, Webmaster for the family operation.
People are constantly trying to find out what's in season and what kinds of activities are going on at the orchard, Norton says. He estimates that the Web site, royaloakfarmorchard.com, has had more than 500,000 hits since it was created about four years ago.
The Illinois Department of Agriculture is trying to harness that marketing power for other state farmers. Last month, the state launched buyillinoisproducts.com, which offers information on more than 40 agricultural producers.
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