May 18, 2004
New Dell Printers Take Aim At HP
Dell is moving ahead, with full steam, on its printer strategy. Forbes digs deeper and helps us understand how Dell can or cannot succeed.
Forbes writes Dell plans to roll out new printers this month in its continuing bid to break into this $160 billion market. The firm isn't providing much advance information, but these new products will have to be considerably more high-end than its current line if Dell is to challenge Hewlett-Packard's dominance in the lucrative corporate printer market.
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