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May 10, 2004

Make business connections online--the right way

Anchor Desk writes It's trite but true: It's not what you know, it's who you know. You don't get the good jobs by answering want ads; it's your personal connections that get you gigs and customers (and dates, but this column is about technology for the workplace).

Social networks--online systems that connect friends to each other and to friends of friends--seem like they could be highly valuable for business use. A system such as LinkedIn could, for example, direct you to people who could help you in doing your job better or landing a better one.

Maybe you've used a social network and have wondered how to behave on this new medium. Perhaps you've received some social network invitations and don't know what to make of them. (If you haven't yet, you will soon.) How should you handle these new invites? Herewith, a few suggestions for doing business in the new world of social networking. (get the full article)

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