May 13, 2004
Avoiding Launch Disasters
ZD Net writes We all know that new products and technologies require investments of both cash and overhead with no payback for as long as 12 months. Unfortunately, we also know that most product launches fail. What to do? Well, if you try the following suggestions, you may still have product launch failures, but you should a lot less of them.
The fundamental rule in avoiding launch disasters is to plan and prepare your launch well in advance. Give yourself as much lead-time as possible. Anything less than 90 days increases the odds of failure. What to do with that time? Use it!
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