April 27, 2004

CeBIT America 2004 Pre-Registration Up 18% vs. This Time Last Year

Well some may have thought that the tech show industry was going down...but CeBit is on the rise. Here's a press release:

CeBIT America, the premier information and communications technology (ICT) event for the enterprise business marketplace, today announced that pre-registration for its second exhibition, being held May 25-27, 2004 at the Javits Center in New York, is currently 18% ahead of results at this time last year, as measured 30 days before the show begins.

These strong attendance results are comprised of CIOs, senior IT management, CFOs, COOs, CEOs and divisional management from leading companies worldwide. Industry leaders already signing up include CIO, CTO, VP Network Operations, VP Network Technology, Director of IT Infrastructure and Director of Telecommunications from companies and organizations including Bear Stearns & Co. Inc., Merrill Lynch, Bristol-Myers Squibb, Pfizer, BearingPoint, Pepsi- Cola, Estee Lauder Inc., the Social Security Administration, and the US Department of Commerce.

"These results exceed the excellent standards we set last year," said Mark Dineen, Managing Director. "CeBIT America's goal is to deliver the highest possible value to buyers and marketers of enterprise technology. As such, we are focused exclusively on C-level management and senior IT professionals, and our conference programming is planned around these senior managers' concerns." Items of particular interest for this audience at the 2004 show include keynote speakers Thomas Siebel, Chairman and CEO of Siebel Systems, Kathryn Walker, EVP-Network Services of Sprint Corporation, and Tony Scott, CTO of General Motors' IS&S organization; BusinessWeek's "Strategies for the Tech Revival" seminar; and Power Sessions on mobile and wireless technology, wireless LANs and Windows vs. LINUX."

When we debuted last year, we conducted an attendee audit that broke new ground for the ICT industry," continued Dineen. "The audit provided the in- depth information on the quality and quantity of attendees, such as demographic profiles and attendee-buying power, that technology company marketing executives need to evaluate trade show participation and improve their business results. Last year's audit showed an extremely qualified business technology buying audience, and we are on track to exceed those results this year."

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