March 30, 2004
Gateway - it's now "eMachines"
Yesterday, Gateway announced a new line up of senior management. So far, 6, of the 13 positions are former eMachines executives. Three of the 13 positions are Gateway execs but are being filled in a temporary position until permanent persons are found to fill those slots.
So it appears that Gateway bought eMachines, not to morph eMachines into Gateway, but to take the best of eMachines (obviously managers better than Gateway had) and make Gateway a success like eMachines is.
You'll find the new Gateway focus a lot on retail and we'll have to wait and see how the business and enterprise segments pan out and how Gateway's retail stores work out.
Keep tuned in.
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