March 23, 2004
Fighting "outsourcing"...
In the US many US companies are fighting to compete against the lower priced operations of their foreign rivals. A bigger issue of this issue however is how to compete - globally, against anyone.
USA Today had a story about how a CD manufacturing company is competing - not based on price but on their speed. Guess what - you'll always have competition. The question is - what are you going to do about it.
Here's some of the story Labor may be cheaper in China, but time runs faster in America, thanks to ingenuity of companies such as Sonopress in Weaverville.
"What right do we have to exist?" Per Save asks himself and his staff at Buncombe County's largest manufacturer.
Not content to rest on its laurels, with Weaverville boasting the largest optical replication plant for compact discs in North America, Sonopress is seeking out new business. Besides adding to the bottom line of its parent corporation, the German giant Bertelsmann, Sonopress hopes to keep jobs secure for the some 700 full-time workers employed here in Weaverville and 50 more at a plant in Duncan, S.C., near Greenville.
When many American factories are falling behind to lower-priced competition overseas, Sonopress has to find the niches where it can succeed, said Save, the company's vice president of sales and marketing.
"We don't get up and cry that we can't compete against China," he said. "China can beat us on price anytime, but we can fight the fight on time."
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