February 24, 2004

Growing pains hit Dell's customer service

Cnet is reporting that according to two new reports that rate the satisfaction of PC buyers, Dell's scores have declined in recent months. While statistically, the results are not catastrophic for a company that prides itself on offering superior service, it's a potentially troubling trend Dell executives acknowledge and have taken steps to address.

The March issue of Consumer Reports, which came out last week, included a survey of 4,100 consumers, who gave Dell 62 points out of a possible 100 for its support on desktop PCs. Although it still managed to top competing brands Hewlett-Packard and Compaq, which scored 54 and 51, respectively, Dell's rating represented a decline from the magazine's last desktop support survey, published in June 2003, in which it received a 64.

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